I see this issue a lot with social media, everyone wants to have share buttons and so on, but few step back and think about if that even makes sense and if their customers even want to engage with them in that way.
There's a perceived need for a Facebook page or Twitter, but how much value does it really add to either party. Especially in commerce where conversion correlates with speed, is it really worth paying that performance cost? As an example, last week I removed a bunch of integrations for a client that were adding no value and adding roughly 1.5s to First Contentful Paint.
Though as a strategy, it sometimes pays off to hurt your competitors by focusing them on features that are useless or cost them money.
There's a perceived need for a Facebook page or Twitter, but how much value does it really add to either party. Especially in commerce where conversion correlates with speed, is it really worth paying that performance cost? As an example, last week I removed a bunch of integrations for a client that were adding no value and adding roughly 1.5s to First Contentful Paint.
Though as a strategy, it sometimes pays off to hurt your competitors by focusing them on features that are useless or cost them money.