If your customers make up almost 100% of the population of the earth then yeah you can probably ignore anything said anywhere including twitter.
But for the sake of argument, if your customers overlap significantly with that 4% of earth's population that use twitter, then it is highly likely for those users to be influenced about your product.
Aka, how much does Twitter inform people's of choice of news website, blockbuster movie, tech blog, etc.
But for the sake of argument, if your customers overlap significantly with that 4% of earth's population that use twitter, then it is highly likely for those users to be influenced about your product.
Aka, how much does Twitter inform people's of choice of news website, blockbuster movie, tech blog, etc.