>Look at all the projects Mozilla got involved in that were not really related to the browser.
Mozilla isn't just about the browser. It's about free and open internet. So of course they should be involved in authentication, search, messaging (mail, chat, and video), and secure dns. But they don't do any of those projects any more so whatever.
> Mozilla isn't just about the browser. It's about free and open internet.
Which is contradictory with what they have actually been doing for a decade, which is pushing, pushing and pushing again for Web-everything and everything-Web everywhere.
Even the items you list after, in Mozilla strategy, were meant be implemented inside and around a single piece of tech: a Web browser, over a single protocol (HTTP(S)); also replacing classical libraries with Web-tech (that's now new since the interface of their products has always been based on some form of it, but they kept on pushing the pedal of webisation).
Man... Mozilla could've been it's own Google if they wanted to be. Maybe they even would've had the clout to produce a privacy friendly ad network. What a wasted opportunity.
Given that the ad industry is filled by the kind of people who are vocally hostile to privacy (especially when it comes to "targeting ads"), this is a product without a market.
Not really. Mozilla desperately needs a market to make money, and consumers desperately need privacy preserving ad technology so creators don't sink under a lack of funding. The advertisers won't really care since fraud/bad clicks/bad data will just get priced into the bid anyway. Ad fraud is only bad for ad dashboards.
I'm not sure what you're saying. I've (sadly) worked with and met many adtech professionals over the years and they are just not the kind of people who would go in for more privacy.
adtech is a big area. It's not clear who you're talking about. People who sell ads? People who buy ads? People who make the networks?
AIUI, web sites that host ads probably want the ads to be shown so they can get their money. And people who buy ad space probably want the ads to be shown so they can market their product or service. And maybe the ads will be shown if users white list ad networks that respect privacy.
Mozilla isn't just about the browser. It's about free and open internet. So of course they should be involved in authentication, search, messaging (mail, chat, and video), and secure dns. But they don't do any of those projects any more so whatever.