I'm not sure what point you're trying to make regarding Google. Sarcasm doesn't help with readability here.
I explicitly mentioned custom ad/tracker blocking because the ad blocking provided by iOS Safari was pretty simplistic. You couldn't block specific cookies, div on a page, or other behaviours as far as I understand.
If I care about my privacy, why would I want a third party app to have complete access to my browsing history? That’s the problem solved by iOS’s framework. The third party ad blocker has no visibility into your browsing history.
Safari is increasingly making it difficult for third party tracking cookies.
And Mozilla was one of the reasons people knew the alternatives world existed
So it look like you thought that Mozilla who no one outside of geek circles no exist, had more to do with people wanting third party browsers as the default than Google.
> Mozilla who no one outside of geek circles no exist
Let me remind you that 5 years ago FF had ~20% usage on the desktop. It was a commonly known name and even more popular at homes if you remove the enterprise usage.
5 years is ago is when the mentioned adblocking was added. Enterprise use is different because people normally don't have influence over that, but home use is actually their real choice.
Desktop, because ff mobile didn't really exist yet, so mobile segment is not really relevant for comparison.
Depends on what you mean by "because of". Adblocking became really popular with the adblock extension. When it was released it was a FF extension, because other browsers didn't really have the same functionality / ecosystem available. So in a sense Mozilla enabled adblock to become popular and something that people know about/want. I'm sure Apple didn't say "FF had it so we have to". Instead, Mozilla/FF enabled the ecosystem years ago, where adblocking became both possible and popular, leading to inclusion in iOS.
Apple’s method of ad blocking - having a JSON file that gives the browser engine rules is relatively browser intensive - at least in regards to what mobile processors could do during the iOS 8 era. Apple didn’t even support it on 32 bit phones that did run iOS 8.
Apple could have only shipped it two years sooner for iOS. iOS 8 was the second version of iOS that supported 64 bit processor.
Apple didn’t just come up with the idea of ad blocking because of Firefox. Apple couldn’t implement the form of ad blocking that Safari uses on its mobile processors and still keep Safari performant before the iOS 8/iPhone 6 era. You could tell the performance difference on the iPhone 5s (the first 64 bit iPhone). They didn’t even support it on 32 bit phones.
Safari on iOS does in fact allow ad blockers and has for five years.