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> The other elephant in the room, IMO, is that V-Bucks don't actually cost Epic anything. They're just bits, and Epic could set the price to whatever they want without much consequence.

Can't you argue this about any software? A copy of an expensive, downloadable software is always "just bits", and the marginal cost of selling one more copy is ridiculously low, but that doesn't mean the software itself is free. In order to sell those V-Bucks, Epic had to spend millions in order to develop, market, run and support a game that people actually want to play.



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