That's a far higher bar than we safeguard the rest of our consumer spending. At the end of the day it just sounds like excuse-making to not pay for free stuff.
If I purchase a product, I am satisfied that my money was an exchange for the product and will be used as the company sees fit. If I don't like how they use their money, I won't buy their products.
If I donate to an organization, I do so because I believe in at minimum a particular aspect of its operations. If I can't get, in return, some assurance that the money will go towards that aspect, I won't donate to them.
To me, the bar for either is essentially the same.