I also enjoyed it but I'm not sure I'd call it "data-driven" when the author puts "data" in scare-quotes:
> Disclaimer: the interviews are qualitative, even though the founders were asked similar questions, they weren’t asked to fill out a survey, so to gather the “data” I had to interpret their words and put them into boxes.
> Disclaimer: the interviews are qualitative, even though the founders were asked similar questions, they weren’t asked to fill out a survey, so to gather the “data” I had to interpret their words and put them into boxes.
Points for being up-front about that, though.