"people don’t know what they want until you create it for them" in point 2

"“Go looking for your user base” is something that you need to do since day one when you start writing the first line of code" in point 1

Don't you contradict yourself?

Startup is not about creating stuff. It is about solving a problem. People will not be like "oh yeah, I didn't know I had this problem!" So, spending 4-6 month to discover that is extremely expensive.

"Remember that "not-remote" is intrinsically better than "remote" and that brings many advantages." - well, that is a very hard story to sell in 2020

Discovering the problem and discovering the solution are two different things.

The art is getting people to say “this part of my day sucks” without inviting them to specify the solution. Your job, as founder, is to understand the problem deeply enough, then create a solution, then get feedback and iterate.

profound- "this part of my day sucks" -- thank you!

Talk to people and understand their pain is something you can do without a single line of code. We did that with Sysdig. That said, I'm a firm believer in remote work. I work most of the time remotely and invest in distributed teams whenever I can. What is missing in remote work is serendipity; we lack the right tools, and so today, in-person meetings still matter. That is the secret weapon of being in San Francisco. Things happen all the time. The perfect plan is to have the founding team in the Bay Area and all the rest distributed. That works well in the first 3-4 years, at least.

Anyway, Massimo, I'd like to chat with you about what you think about moving to SW in 2020

Do it as soon as you can.

The next big startup in the 2020s will be comprised of a team that is aggressively remote, will launch their first product after 4 to 6 months, and conducts regular interviews with customers through video conferences.

I'm betting 100% on that. Many of our portfolio companies work in this way already.