The name would be covered under trademark law, and the website/graphics copying could be considered plagiarism if you are attempting to pass them off as your own.

On the other hand, someone that copies a movie is neither:

1) Claiming to be the movie studio that produced and/or distributed the movie.

2) Claiming that they were the producer/creator of the movie.

Comparing the two situations doesn't work because the only common factors are that copying happened and that they're both related to the nebulous term 'IP.'