I've been writing about the world of gaming via Substack for the last year or so (https://pausebutton.substack.com/) for somewhat sizable audience, and this is a particularly accurate breakdown.
Links/Round-ups = retention. They make sure your brand stays top of mind for folks, but very rarely are they the thing that makes new subscribers come in. The tradeoff is that this is way more time-efficient that writing your own long-form.
New Long-form Content = Growth. The long-form stuff takes us 10x the time to write, but is consistently responsible for the increase in audience size. If you're going full-time, this is the place to invest. Particularly because Substack is so bad at reader Discovery, you need to invest in getting people onto your publication in your own way (original content), because Substack only really helps the biggest creators drive traffic.
It's why the I think the idea of bundling is going to be so big with newsletters, akin to how traditional newspapers started through a bunch of independent writers coming together. Eventually producing new long-form stuff wont be able to drive sustained growth and there's a cap on how much content a single person can put out.
Links/Round-ups = retention. They make sure your brand stays top of mind for folks, but very rarely are they the thing that makes new subscribers come in. The tradeoff is that this is way more time-efficient that writing your own long-form.
New Long-form Content = Growth. The long-form stuff takes us 10x the time to write, but is consistently responsible for the increase in audience size. If you're going full-time, this is the place to invest. Particularly because Substack is so bad at reader Discovery, you need to invest in getting people onto your publication in your own way (original content), because Substack only really helps the biggest creators drive traffic.
It's why the I think the idea of bundling is going to be so big with newsletters, akin to how traditional newspapers started through a bunch of independent writers coming together. Eventually producing new long-form stuff wont be able to drive sustained growth and there's a cap on how much content a single person can put out.