I don't think so. I haven't heard of onlyfans until today, but it made into news because of a celebrity. Now more people have heard of them.

Now I hadn't heard of Bella Thorne either, but that's a different story.

In certain parts of the Internet, OnlyFans has been a huge deal for a long time, and most definitely not because of what you'd call "celebrities" anywhere outside those parts.

It's also the primary source of income for a decent number of people.

I've never been on Twitch and am only vaguely aware that anything like a celebrity exists in the video-gaming world. Couldn't name one to save my life. (And yes I know Twitch isn't just about games.)

Edit: I have nothing against Twitch, just pointing out that it's easy to think something isn't well-known when it actually is, just not to people like you (or me).

True, but I just don't think the intersection set of those who know OnlyFans and those who know Bella Thorne is very large. We can't say the site is not benefiting from celebrities.

considering that onlyfans and the like cater to porn , i doubt the publicity will much affect their bottom line

if anything, the publicity and ensuing scrutiny these sites get usually leads to them getting shut down

Now more people heard its the place where you get scammed by celebrity porn star wannabes.