Great information Geoff thanks so much for posting this. Out of curiosity, is this the approach that you took to secure each of the partnerships that you have with the large companies? What was your success/fail rate like before you finally had some biters?
When we first started, I used this approach to contact execs at about 7 of the largest loyalty programs in the world. Of those 7, 4 are now Topguest clients. The lead times from initial contact to live integration have ranged from 3-8 months (patience and structural ability for the company to deal with long lead times is really key with enterprise sales)
