Page rank is probably one of the more clever names out there. I didn't realize at first it was named after the founder, as it's a good description to how it works.
rank (adj):
1. (of vegetation) growing too thickly and coarsely.
2. having a foul or offensive smell. very unpleasant.
3. (especially of something bad or deficient) complete
and utter (used for emphasis).
