Counterpoint: Elon, in retrospect, called the Lotus Elise strategy "super dumb."... | Hacker News

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		ashleyn on Sept 13, 2020 \| parent \| context \| favorite \| on: Nikola Denies 'Fraud' Allegations, Threatens Legal... Counterpoint: Elon, in retrospect, called the Lotus Elise strategy "super dumb." [1] 1: https://www.forbes.com/sites/jeanbaptiste/2018/09/18/elon-mu...

syspec on Sept 13, 2020 [–]

That may be true, for practical reasons, but it gave Tesla that "sexy" car image right off the bat.

That was probably invaluable, because their next cars kind of looked like boring sedans yet the image persisted

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