We're not using zoom, but google meet - but yes, these happen completely online now.
I find that people that are doing interesting stuff often _want_ to talk about it. However, a big part of Shopify culture is "do things, tell people" - it is definitely encouraged to spend time spreading context.
It's not directly part of any rewards framework, but one metric that goes into promotions is the area of impact. By giving a talk to the guild, you can have impact on a group that's larger than your team, potentially the whole organization. It counts.
But another reward is the positive feedback, interesting discussions and new connections that you make through this.
How would you do it in a remote-first world? A zoom talk ?
How does this go beyond that one talk - would you incorporate aspects of this into official rewards/recognition ?
Or is gratification good enough. Getting a zoom audience is gonna be hard.