To me it seems like an extremely solvable problem. Facebook could do an A/B test right now of removing all likes and see what happens. You'll get an answer as to some of the effects in a week. The question is what metrics you decide on determines "moderate" as opposed to "extreme".
To anyone at facebook - please dissuade me if I'm being naive here - I'm always looking to update my mental model of this.
To anyone at facebook - please dissuade me if I'm being naive here - I'm always looking to update my mental model of this.