They showed quake ray tracing demos with it and other people assumed it was supposed to be sold as a GPU instead of listening to what they were actually saying.

No one thought a collection of atom CPUs with AVX512 SIMD was going to be able to compete head to head on rasterization of games with the best Nvidia cards.

Why would they put texture units on it if it wasn't intended to be sold as a GPU? Consumer gaming GPUs were explicitly planned. Initial released versions even had DirectX drivers. Here is Intel's SIGGRAPH paper featuring benchmarks of Half-Life 2 Episode 2, Gears of War, and F.E.A.R. http://download-software.intel.com/sites/default/files/m/9/4...