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Jordan Belford. Don’t waste your time on non customers, and don’t lie. Help your customers, even if it means referring them to a competitor.

Cultivate a following, and they will follow.

And don’t lie, when they ask you to sell you a pen, ask if you are in the market for a pen, and what company you represent and what pens you have to offer. Never lie about the pen being in space, everyone knows scummy sales people lie.



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