Amazon doesn't even let their customers choose the correct reason for returns when they receive counterfeit items. Instead of being able to choose "This item is a counterfeit" or "I believe this item is a counterfeit", the customer must choose between reasons for their return that aren't entirely accurate, like "Inaccurate website description" or "Item defective or doesn't work".
You'd think that a company that claims it is throwing vast amounts of resources at stopping counterfeiting on their platform would at least try to collect data on the counterfeits their customers receive.
It's like politicians preventing studies on racism in police (a current hot topic in Germany): As long as there is no data, no one can demand action (i.e. getting rid of racist cops) or subpoena it (i.e. a class action lawsuit against Amazon).
Amazon has a vested massive interest in not provably knowing numbers about counterfeit rates!
> I work at Amazon, we are hiring all the top ML people to work on this problem. Legions of ML PhDs.
It doesn't take legions of PhDs in machine learning to fix a basic counterfeit problem on a glorified online shopping store.