I see where you are coming from, but...I don't see how its the responsibility of a search engine to provide fair and unbiased access to the web's ability to answer your query.
Ex. speed test - Google's responsibility is to the customer who wants to most likely conduct a speed test. Displaying an in-result widget that does so completes the query that the user requires.
The line is certainly drawn if you searched "in-home IoT device" and Google showed its own Nest/Home products at the top even above ad space without paying for it, but the example you provided doesn't really break it for me.
Google doesn't prevent you from finding Ookla, doesn't bury it or delist it, doesn't stop you from going direct to the site... I don't see how that is going to hold up in court. There are competitors to Google that can offer a user a search experience that gives them lots of choice on how to answer their query, Google is just choosing (and customer's are probably responding to it as well) a better way to answer the query.
Posing this as a hypothetical argument, I'm open to being convinced otherwise.
Ex. speed test - Google's responsibility is to the customer who wants to most likely conduct a speed test. Displaying an in-result widget that does so completes the query that the user requires.
The line is certainly drawn if you searched "in-home IoT device" and Google showed its own Nest/Home products at the top even above ad space without paying for it, but the example you provided doesn't really break it for me.
Google doesn't prevent you from finding Ookla, doesn't bury it or delist it, doesn't stop you from going direct to the site... I don't see how that is going to hold up in court. There are competitors to Google that can offer a user a search experience that gives them lots of choice on how to answer their query, Google is just choosing (and customer's are probably responding to it as well) a better way to answer the query.
Posing this as a hypothetical argument, I'm open to being convinced otherwise.