I don't think it's just small companies, it's any team that doesn't have a focus on technology. The power of computers is so vast that a moderately competent technologist can deliver enormous business value if they really get to understand the business problems a non technology team is trying to solve. This could be anything from a legal team auto billing a six minute unit for every email received to using python to combine excel workbooks.
This is why we're building https://peerwyse.com. We think finding people with good salaries from your LinkedIn network who you think of as your "skill-set peers" will identify opportunities in their industry that traditional job-title based searches can't reveal.
Inside a large company, the largest and most prestigious initiatives will be well-staffed with specialists, and a bunch of management types to coordinate them. But even if the company has a tech focus, you'll also find teams of network administrators, billing folks, supply chain people etc who are struggling to have their needs met. Typically their story is "we can't get out of our manual processes quickly enough", and they will be worried about a high manual error rate and/or scary headcount projections.
These teams don't have a product manager or UX designer because (1) they don't need 40 hours/wk (2) those folks will gravitate towards public-facing products. They don't have a deep bench of backend specialists and frontend specialists. They also struggle to get support from centralized teams, because they're a lower priority or they just don't know how to ask. This creates opportunities to unblock the team by jumping in and helping with data/analytics, deployment, testing... all the stuff you might expect to be "cut a ticket to the team which owns this" in a large company.
This is why we're building https://peerwyse.com. We think finding people with good salaries from your LinkedIn network who you think of as your "skill-set peers" will identify opportunities in their industry that traditional job-title based searches can't reveal.