I think he will leverage his other companies to use this thing. Starlink on a tesla truck/car/whatever or bundled with solar. That is an interesting use case. Also there was at one time many trucks rolling around the US with a satellite receiver/transmitter on them. They were bound to the US and setting up stations in other countries was a huge deal. But this changes that market radically. You will start to see a mix of cell and satellite again. If the costs are within the same range. For what the cell companies want for their data plans in some IoT cases I can see why he may have said 'I will just build my own'. Use the system to bring down cost per rocket also is a good use case. I think he is burning money on a few different things here. Rural ISP is not the only one. But it is brought up a lot.