It's only possible to believe this if you are in a majority with a majority opinion. If this was 60 years ago, during Jim Crow, is the apolitical thing for a company to do when it comes to their workers? Were companies in the right to have separate bathrooms, to hire less or no minorities so that they didn't have to maintain separate facilities? Saying those acts are ok is a political opinion endorsing Jim Crow simply because it was the law.

The entire mission of a company doesn't have to be front and center in politics but there is no such thing as being apolitical for any company interacting with the world in a meaningful way