Like it or not BLM -the organization- does have some pretty leftist ideas that not everyone is fond of (Marxism for example espoused by some of the leaders of the movement). Some of them involve completely dismantling police forces as they're traditionally formed. However BLM the concept of equality for blacks and equal treatment under the law that is something 90% of the population can get behind. I think there is a lot of nuance to this stuff and companies need to be specific and careful about such things.
Every political term has at least 3 layers of meaning.
1. The literal meaning of the term or its original definition.
2. The core ideas proposed by the group or by whoever defined the term.
3. The real actions of people who feel identified by a group or people who use the term.
Many times we have misunderstandings because we are thinking about different layers. Also, these differences in meaning are often astutely used to manipulate and tergiverse things.
Examples of terms with different effective meanings depending on the layer: blm, antifa, alt-right, feminism, neoliberalism, capitalism, communism.
There's a fourth layer of meaning you may be overlooking - the willful misinterpretation of the term used by its opponents.
One obvious example being the use of "all lives matter" and "blue lives matter" to reinforce the false interpretation of "black lives matter" as meaning "only black lives matter," when the phrase more correctly means "black lives matter as well."
Or the way that "fake news" has been re-appropriated to refer to bias within mainstream media, rather than literally fabricated stories and memes posing as news on social media and the web.
Or ask a feminist and a redpiller to agree on what "toxic masculinity" actually means.
I see the issue of compelled speech troublesome.
Maybe it's one of my character flaws, but I don't like being bullied into saying some group's mantras. Even if we agree.
