Shouldn't ad buyers just assume that the high fraud rates are baked into the price? If Reddit gets rid of fraudulent clicks (whatever that means), then the ad price will probably go up.
Yep, reddit ads CPC is 2-5x cheaper than FB / Google. So assuming half of it is real fraud, the likely outcome of removing the fraud is just that CPC would double. Still better as misleading metrics are bad, but likely no real net change in cost per real return.
that's a terrible way to run a business...they should just own it or fix the problem and charge whatever is fair. Tricking the users will bite them in the ass
