> but that doesn’t mean your content automatically get prime spot placement
That's not how it works. It might be a desirable goal, but that doesn't mean that the role of a content marketer is not to a) astroturf discusssions, b) generate content that's SEO-friendly even if they don't blow up.
Customers already get their money's worth if you get your minions sparking causal low-key discussions about their product/service/PR talking point on random places in order to raise awareness and focus on topics in ways that serves your best interests.
That's not how it works. It might be a desirable goal, but that doesn't mean that the role of a content marketer is not to a) astroturf discusssions, b) generate content that's SEO-friendly even if they don't blow up.
Customers already get their money's worth if you get your minions sparking causal low-key discussions about their product/service/PR talking point on random places in order to raise awareness and focus on topics in ways that serves your best interests.