> This is exacerbated by the fact that 9 out of 10 times a story like this appears it's an algorithm gone rogue which its billion-dollar shepherd assumes is infallible.
This. And it happens in all businesses Google is part of. As a website owner who monetized with AdSense for a decade, this year their algorithms suddenly decided that 33% of the ad revenue was from "invalid clicks". The month before this happened, I was experimenting with a different ad provider. My suspicion is when I returned to AdSense the month-over-month increase in revenue tripped up the algo. Talking to Google reps was of no use because they have no control over the algo.
I lost ~$12K in revenue over 2.5 months and eventually just stopped using Adsense.
This. And it happens in all businesses Google is part of. As a website owner who monetized with AdSense for a decade, this year their algorithms suddenly decided that 33% of the ad revenue was from "invalid clicks". The month before this happened, I was experimenting with a different ad provider. My suspicion is when I returned to AdSense the month-over-month increase in revenue tripped up the algo. Talking to Google reps was of no use because they have no control over the algo. I lost ~$12K in revenue over 2.5 months and eventually just stopped using Adsense.