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How do we define new things though?

Search Engine, Smartphone, Digital Cameras, PCs what else? All of the leader in those categories were Doing Old Things Better.

It wasn't about Doing Old or New. It was simply about the timing and Roadmap. Apple Newton had all the right idea, but the technology was far from ready and 15 years ahead of its time.

Netflix? Remember there was a War between Windows Media, MPEG and RealVideo before the days of Flash Video Streaming?

To me, doing new things is Invention. Doing old things better is innovation. At the end of the day, all it matter if there is enough Value creation, it seems to me DOTB or DBNT is the wrong question to ask.



Doing old things better & doing brand new things.

Always seemed to go together in some way. I want them both.

When I was a youngster, the NFL was still drinking Kool-Aid.

Just like all the college teams, except one.

They had this exclusive high-performance drink that made other teams jealous.

Scoring upsets could sometimes be blamed on the beverage, so they ended up having to share it.

And release it commercially, it flew off the shelf.

By the time I got to the University, they had really doubled down on the innovation thing seriously every year.

It was more crowded than ever and from day one I felt a certain particular pressure I've never forgotten.

We were supposed to invent something new, or new ways of making the same old stuff.

There had been a very strong trend in many ways which could make it more likely for the next Gatorade to be invented.

They were going to flunk the vast majority, sheesh, they were going to need to test all the students to find that kind.

Now I see that brand new things are much less common mainly due to limited opportunity, but doing old things better is how you maintain readiness for that kind of opportunity.




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