Kodak is a good example because it is a case of the innovator's dilemma [1], and I think that applies here too. They knew digital was the future, but growing existing markets was always more profitable and politically sustainable. To big auto, EV markets appear too small and not worth investing in compared to growing the ICE markets. Until they're not.

[1] https://innovationmanagement.se/2017/05/24/the-innovators-di...