That's the point. It's the companies that are little known that get squashed. I don't know much about the space, but I tried Google and chose zoom instead because it was easier— and I pay for Google. I tried Jitsi. But what about the ones we haven't heard of, struggling to solve the problem that Zoom lied about solving, but because they're honest they never took that step forward.
It's like RealPlayer. By the time the courts catch up, the game is over.
Several people are on zoom instead of Google, for instance, even though I pay for Google. I don't know the other players in the space.
Zoom, unbelievably, built a better video conferencing solution than any product by any other company. Their top competitors were Google, Microsoft, and Cisco - several orders of magnitude larger than them.
In this case, I believe the underdog won.
InfoSec cuts both ways in the market. Sure, products with lower standards “poison the well.” But purchasers with burdensome, pointless, obsolete security audits do far more damage to the ecosystem. It certainly cost my startup a tremendous amount of potential growth. We far exceeded security standards like SOC Type II, but still had to bend how we solved security/user problems to Excel sheet checklists.
Zoom was facing a similar issue - they delivered “secure enough” until it wasn’t. Then they, in months, made massive, productive, effective changes that addressed the new issues from skyrocketing growth.
If our standards for good actors in the tech space is higher than that, I don’t know how humans can achieve them.
It's like RealPlayer. By the time the courts catch up, the game is over.
Several people are on zoom instead of Google, for instance, even though I pay for Google. I don't know the other players in the space.