Using display ads instead of targeted ads would solve the privacy problem, and is still a viable business model.
Because ads would be targeted at apps or publishers, not users, premium content would control the premium ad space. This would be good for content creators, consumers, and high quality sites / development houses. It would be bad for ad auction houses, but they don’t provide nearly as much societal value as the newspapers and magazines they replaced.
Because ads would be targeted at apps or publishers, not users, premium content would control the premium ad space. This would be good for content creators, consumers, and high quality sites / development houses. It would be bad for ad auction houses, but they don’t provide nearly as much societal value as the newspapers and magazines they replaced.