Both Physician and Patient will work to prevent the publishing or airing of commentary about the other party from being accessed via Internet, blogs, or other electronic, print, or broadcast media without prior written consent.
So, if Greg Gossip starts blogging about Pete Patient, who has recently signed such a contract, it would appear to be up to Dan Doctor to put a halt to Gossip's careless commentary, or indeed any public commentary about Patient whatsoever. That looks like a minimum of 3 years' worth of reputation management services, and comes without any restrictions on judicial forum or dispute resolution in the event of any disagreement about the issuer's failure to perform.
All I have to do is keep my own trap shut, and I get my very own Internet White Knight/PR agent? SIGN ME UP.
On the other hand, what constitutes "working to prevent the publishing or airing of commentary" may well be fairly minimal. I can imagine a response of "we wrote to the publisher and asked them to not publish anything about you again." I certainly would be wary of any contract with a PR agent which imposed so little in the way of concrete obligations. Even if you are able to enforce this condition so as to require serious effort by the physician, they will be able to enforce a similarly burdensome condition on you in retaliation.
Both Physician and Patient will work to prevent the publishing or airing of commentary about the other party from being accessed via Internet, blogs, or other electronic, print, or broadcast media without prior written consent.
So, if Greg Gossip starts blogging about Pete Patient, who has recently signed such a contract, it would appear to be up to Dan Doctor to put a halt to Gossip's careless commentary, or indeed any public commentary about Patient whatsoever. That looks like a minimum of 3 years' worth of reputation management services, and comes without any restrictions on judicial forum or dispute resolution in the event of any disagreement about the issuer's failure to perform.
All I have to do is keep my own trap shut, and I get my very own Internet White Knight/PR agent? SIGN ME UP.