If it works equally well for Uber or Lyft or WeWork, then trying to shoehorn Theranos in since it's a spectacular fraud that doesn't really fit the definition was a bad decision.
That's rarely a sign of a piece that makes a strong argument.
Theranos is mentioned three times in the article, and always in the company of more cogent examples of VC-funded companies- Juicero, Uber, and WeWork. The quibbling over Theranos really does look like a distraction away from the main points of the article.
That's rarely a sign of a piece that makes a strong argument.