Every time there's a huge media article about a newly discovered tracking mechanism in Windows 10, you can immediately see the posts of newcomer questions in Linux specific areas.

A lot of people seem to have switched to Ubuntu or Arch due to Windows 10 tracking. And these are also non-technical people that have no idea what they are doing, which is kinda awesome.

I always love when using Linux gets a bit easier to use as a Desktop for the wider audience.