I'm as much of an old-school markup geek as it gets, but still there are website visitors expecting to scroll unto the bottom to see "all there is" on a site. You may say this behavior is learned from doom scrolling, reminicent to taboola crap, etc., but who I am to judge? Personally, I find the development of content UIs and new idioms fascinating.
Just to be sure, when I've written about reveal menus and scroll position above, I didn't mean capturing/blocking scroll events or otherwise messing with default browser behavior.
I'm sure designers love 'em.