Elon doing things like this makes his brand more appealing to conservatives, and thus makes Tesla’s products more appealing to conservatives.
This is important, because for electric trucks to succeed, they have to be appealing to people who are willing to modify their truck engines to burn more gas, for no reason other than to “own the libs.”
By culturally ingratiating himself with conservatives, he’s helping create a bigger market for electric cars than would otherwise exist. I find it obnoxious, but it’s not worth caring about in the context of the dire need to electrify America’s vehicle fleet in a hurry.
This is important, because for electric trucks to succeed, they have to be appealing to people who are willing to modify their truck engines to burn more gas, for no reason other than to “own the libs.”
By culturally ingratiating himself with conservatives, he’s helping create a bigger market for electric cars than would otherwise exist. I find it obnoxious, but it’s not worth caring about in the context of the dire need to electrify America’s vehicle fleet in a hurry.