>Unfortunately, as you might imagine, a lot of advertisers, notably Facebook, were not happy with Apple. Facebook, which uses IDFA to track users’ activity across different apps and match them to advertising profiles, says that its advertising partners will be hit hard by this change.
I would probably be happy if I were google. It's very, very unlikely they need IDFA to know whoever someone is so this gives them an edge over competition.
What about Google? Is Google also unhappy?