I doubt it, that would be the opposite of their public message on privacy. For all the recent complaints about Apple it does appear they really do believe what they are saying in public.
I don't know if they believe it. I think they see it has a good moat between them and google considering google has to kill their own profits to believably provide privacy.
Apple seems to believe it will drive market share, and I think that's better than them believing in the principle (since public companies are not principle driven).
