I don't want to minimize Apple's efforts on privacy, but this is only happening because the Overton window on privacy is finally shifting. Let's not pretend that Apple 'cares' all of a sudden. They only 'care' because it's a convenient position for them to take. Their business model isn't directly tied to the collection of data, which allows them to differentiate themselves from Google and make surgical changes like this. I propose we ask Apple to go further:
If Apple really cared, they'd make IDFA opt-in only. Why are we now applauding the option to disable a feature that the EU deemed illegal from the start? [1]
If Apple really cared, they'd remove Google as the default search engine and forgo the $8-12 billion they make from Google. Then, allow a fair bid for privacy focused search engines (or make their own). [2]
If Apple really cared, they'd stop tracking you in Apple Services like Apple TV+ and stop sharing your data with third parties. [3]
If Apple really cared, they'd make IDFA opt-in only. Why are we now applauding the option to disable a feature that the EU deemed illegal from the start? [1]
If Apple really cared, they'd remove Google as the default search engine and forgo the $8-12 billion they make from Google. Then, allow a fair bid for privacy focused search engines (or make their own). [2]
If Apple really cared, they'd stop tracking you in Apple Services like Apple TV+ and stop sharing your data with third parties. [3]
[1] https://www.thehindu.com/sci-tech/technology/what-is-apples-...
[2] https://www.macrumors.com/2020/10/25/google-apple-search-def...
[3] https://support.apple.com/en-us/HT208511