What if targeted ads are hurting small businesses by being too targeted? Maybe t... | Hacker News

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mentos on Dec 18, 2020 | parent | context | favorite | on: Facebook's Hypocrisy on Apple's New iOS 14 Privacy...

What if targeted ads are hurting small businesses by being too targeted?

Maybe there is a chance that dentists advertising to just people who brush their teeth is missing a large part of their potential market?

helsinkiandrew on Dec 18, 2020 [–]

Targeting works by adjusting itself to advertise more to people who look similar to those who have responded (clicked) on the adverts already.

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