AMP is Google's way of subsuming other sites content into their own engine, as much as they can get away with, anyway.
I don't see this as Google trying to open up other sites, as much as it is trying to rebrand and gut other sites.
I feel bad for any other provider out there who thinks they 'have to' create AMP pages. They really shouldn't, if they don't it'll die like so many other Google fiascos.
I don't see this as Google trying to open up other sites, as much as it is trying to rebrand and gut other sites.
I feel bad for any other provider out there who thinks they 'have to' create AMP pages. They really shouldn't, if they don't it'll die like so many other Google fiascos.