That's not at all a bad point. There are some activities that economists view aS rent collecting (or even wealth destroying) that are lucrative for the individual. Scientists and engineers are generally seen as the opposite of this (unless it's financial engineering). Almost every government actively tries to poach engineers from abroad...

Still, I recommend you read the rand study. They discuss ways to make sci/eng more appealing rather than launching a pr campaign to merely make it appear more appealing. The second could end up creating an even greater aversion to this career path.