You are the target audience for this marketing. It was made for you.
This is recruitment marketing. The goal isn't to sell the robots, it to sell the experience of working on the robots so that they have basically every need on earth lusting to work there.
Their website has a tab called "Shop". I clicked, thinking one could buy t-shirts, perhaps a Spot plushie, but for $75K and change you can get your own robot dog. The "Buy Now" button is kinda crazy, like some user just happened on the site and Add-to-cart and in a week one could have this delivered in a box. It's only a smidge more than the Mac Pro.
This is recruitment marketing. The goal isn't to sell the robots, it to sell the experience of working on the robots so that they have basically every need on earth lusting to work there.