The point isn’t which protects your data better from outside breaches (though I would argue Apple does a better job of protecting its phones), but how they use your data and who they can expose it to. Apple provides storage. Google sifts through your data to help them direct you towards products from which they can get kickbacks. It’s not some external entity that you have to worry about. It’s the company to whom you send all your data. And this isn’t conjecture. The only reason Google collects all that data is so they can advertise to you better. The only question is whether you trust that they’ll keep that data usage on the right side of your personal ethical line in the sand. I don’t think Google would sell your dick pics to a third party to make a quick buck. But I also wouldn’t put it past them to use them to figure out what kind of porn you like and help sex toy manufacturers to target you in their ads.
It could be that I've blocked ads in my network or my extreme hate for ads lead to have unpopular opinion about it.
Every company uses my data for analytic purposes.
Ads that I do see in google play are almost same as I see in apple store. Both take my data and try to serve me the best. In fact, I don't think it's necessary evil but what bothers me is pretending that one company save my data better or make me believe they don't analyse my data.
Everybody does it, who says it does not analyse your data, he is lying.
You know apple has news-advertising and searchads that is based on iAds[1] ? Trust me, they need your data to work properly!
If Apple decided to downsize and focus on their core competency, which part of the company do you think they would deem essential to their business? I am sure they make decent money on all their stuff but Apple has also taken a public stance on privacy and their devices aren’t seemingly backdoored as seen in the LEAs trying to get help unlocking them and being told by Apple that they can’t help.
Look it all comes down to trust and I see way fewer reasons to trust Google than Apple. Both deserve a baseline measure of mistrust, but Google has all the incentive to spy on you while Apple has little to none. And when it comes to investigations of “why do you have this data in the first place?” Google’s answer is “we need it to advertise” while Apple’s can only be “we need it for this specific service” and if they fail to show why, they are liable. Google and Facebook have a virtually identical business model: collect, aggregate, advertise. If you don’t trust Facebook, why would you trust Google?
> dropped plans to let iPhone users fully encrypt backups of their devices in the company's iCloud service after the FBI complained that the move would harm investigations
If you are referring to FBI-Apple dispute, if apple is complying with Chinese government, it will comply with USA government. That is how things are.
I'm not defending google, far away from it. They are not much better but they protect user data exactly because apple make fun of them. They now do extreme measures just to protect the privacy so they will not destroy their reputation even more.