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I don't know where people got the idea that companies can be "sincere." Sincerity is faithfully communicating your mental state to others. A company's mental state can change on a dime based on the decisionmaking of people who rely on the company for the degree of profit it generates. Any analog to sincerity that you think you see can probably be eliminated by firing one person after an exceptionally bad quarter (or an exceptionally good one.)


Sincere to me just means that you are being truthful, or not trying to be deceptive.

And I think companies can be sincere - because companies are really just groups of people and assets when you get down to the nuts and bolts of it.


> companies can be sincere

"sincere", "honest", "hypocritical" usually refers to a long-term pattern. Being able to be sincere from time to time is besides the point.

> companies are really just groups of people

...with profit as their first priority.

For-profit companies "can be sincere" only as long as it's the most profitable strategy.




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