I expect this is said in client meetings all the time. You hate to be a lowest-bid commodity supplier; you want to play up your long-term high-touch relationship and understanding of the client's business. "The code for this application is just one of many tools along the way to our enabling your digital transformation strategy."
I've never heard this in any client meeting and suspect most clients wouldn't take this very well.
Clients are interested in a working product, as quickly as possible and as cheaply as possible. It's hard enough already to convince them of the importance of non functionals such as reliability, maintainability and security.
