I don't see how it can be new. When I lived some years in Brazil (around 1999-2001), and you could buy at a specific street in Sao Paulo, a CD with all the taxes information from every brazilian citizen.
I remember seeing the news, years ago, that a guy was trying to discover were spammers were getting his email. So he created a bunch of emails for different things.
Guess which email started receiving spam very quickly? Yeah, the one he used for taxes
I've been doing this for exact 20 years this week. I always use a unique address for each site (pretty easy; I just use a wildcard domain).
Pretty much everything has been leaked: most retailers, software companies, all phpBB forums, wordpress blogs, Experian, Amazon (3P Sellers, not AMZN itself), Dropbox, LinkedIn. The list goes on and on.
A better option than a wildcard domain with spam filtering is a server where there is zero spam filtering and each unique address goes to a unique folder. Then you have much more opportunity to detect leaks to spammers.
I remember in the 90s when we thought it was funny to sign people up for every newsletter we could find. You could basically destroy someone's email address making it forever unusable by spending an hour signing up for junk.