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"The norms of consumer culture and domesticity were disseminated via new and popular forms of entertainment – not just the television, which became a fixture in middle-class American households during the 1950s, but also women’s magazines, popular psychology, and cinema. Shows promoting the values of domesticity, like Leave it to Beaver and Father Knows Best, became especially popular. These shows portrayed the primary roles of women as wives and mothers. Lucille Ball, in I Love Lucy, inevitably met with disaster whenever she pursued job opportunities or interests that took her outside of the household." [0]

What is striking about this video is not only the advancement of technology but also women actively working outside the home which was counter culture for the time even though the one woman sitting down symbolically is in a subordinate position with the man standing over her.

[0] https://www.khanacademy.org/humanities/us-history/postwarera...

(Yeah, I know better than to mention something like this here.)



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