6 billion dollars seems cheap is my original thought but really it seems like a good amount. Reddit can't really expand a significant amount more(as evidenced by their moves into video) and the monetization is terrible(who wants to buy Reddit premium, or advertise on Reddit?)
My parents in their 60s have discovered that Reddit is a great source of research to get real humans talking about a variety of topics (basically what Quora aimed to be but never was). I strongly feel they're just getting started.
Maybe. As a long time Reddit user I’m looking for new alternatives as it’s just getting more and more meme-y, negative snark and groupthink. This wsb thing was a perfect example. If you try to do any critical thinking you’ll get banned. Just post memes and move on.
a fair amount of critical thinking does go on at WSB. a good number of people there are actually investors who just role play as a "memelord". how else do you think the gamestop shorts were found in the first place?
Lately I have been adding "reddit" to all the questions I ask google because I know some "real" person on reddit will have a relatable answer. I too feel this is untapped potential.
Very good point. That is exactly why I stop visiting known network sites for answers. Especially when its topics like car repair, or home repair tips etc... It always goes to a fake SEO page with no real useful information.
So then it's either reddit or some very niche forums, but forums are hard to use.
I've been adding `site:reddit.com` to most of my searches for years, but I noticed this past year that Reddit threads rank highly on many searches even without this operator. That's huge.
I do that as well. If the Reddit search was better I’d happily start the search from there, but it does feel like a major failing on Google’s side when it can only provide me with SEO spam.
Parts (very small parts) are what Stack Overflow should be. The moderation and closing of questions (marking as duplicate or similar) on SO is so officious and malicious that it’s easy to just avoid it.
The right subs for ones level are really really helpful.
Wikipedia seems to think they had revenue of $100m in 2018, so it sounds like either a LOT of this is profit or the investors are extremely optimistic that it can grow significantly.
I'm with you though. I am continually dumbfounded by the sky-high valuations for these kinds of companies. Many on HN act like it's all normal and cool, and when you cast any doubt on their valuations or suggest there may be a bubble you are treated like an out-of-the-loop normie who doesn't "get" the internet. Time will tell, I suppose.
Advertising is largely untapped on Reddit though. Forgetting about the main subreddits and meme communities and whatnot, you have captive audiences for small niches.
Say you sell bespoke bike parts or audiophile-quality headphones, there are subreddits for that. Or say /r/pcmasterrace is an opportunity for Asus, Corsair, etc.
I assume many companies are already active on Reddit, but there’s an opportunity for Reddit to better the experience for some fee
Effective advertising relies on good market segmentation and intent, and Reddit happens to do both in a non-intrusive way.
Well you also landed on the problem with this scheme: a lot of reddit communities are brand poison. Does Corsair want "master race" as part of its branding experience, even if it's meant as humor? Yeah, not so much.
Pinterest seems to have nailed this. I keep cursing myself for not investing in PINS every time they blow out earnings. The platform seems devoid of toxicity found on other socials and advertisers seem to love it.
Its potential to be used for surveillance seems to contribute quite a bit of value here. Marked advertising and donations are red herrings. Granting access in order to create "organic" seeming sentiment molding campaigns does also seem to have some major value.
