I wonder if they'll reward websites with higher page ranks if they implement this though.

at this point, page speed is affected by things like http requests and javascript, something as insignificant as a couple kilobytes of compressable text would have an impact measured in the microseconds

Maybe your pipes are a lot fatter than mine.

kb/us == mb/ms == gb/s

On the other hand, I agree that a even a kilbotye of extra data to have fundamentally better search result pages is a big win for everyone.